How we got into digital marketing
Back in 2017, our founder Jake noticed that despite all the boom in the technology and internet space, small businesses were left out of the game.
That was a time when stuff like mobile apps, Google Reviews, Google Maps and interactive websites matured into staples in everyone's daily life.
But the typical small business website was old and clunky. Worse yet, it couldn't show up in search engines therefore couldn't be found by customers online.
That's the thing. Increasingly so, people find your business via online searches.
This sparked Jake's curiosity.
After going from door to door chatting with small business owners, he found these common problems:
- 1. Most small business owners have yet to realize the power of their website.
- 2. The typical small business website is a one-and-done job by a flight-by-night person or agency.
- 3. Most small business owners have yet to realize how many more customers they can get if they improved their SEO.
- 4. Most digital marketing agencies are not keeping up with the latest technology.
- 5. Most digital marketing agencies outsource their work. When problems arise, they are difficult to reach and hard to talk to.
- 6. Small business owners prefer working with a local agency that understands the local market.
- 7. Small business owners like to work with a person one-on-one and face-to-face.
