Question: Should I build my website on Wix, Shopify, or Squarespace?

Answer:

That depends on the kind of business you run. If you are a small, service-based business and budget is tight, then yes, starting on a DIY platform can make sense. Between Wix and Squarespace, the recommendation here is Squarespace, mainly because it is easier to use, more user-friendly, and, as of January 2026, appears to perform better for small-business SEO than Wix. That said, it should usually be seen as a temporary solution—something that helps you get online until you have the resources to hire a professional digital marketing agency to build or revamp the site properly. On the other hand, if you run an e-commerce business and sell physical products, Shopify is the strongest recommendation by far. It is built specifically for online selling, payments, shipping, and product management. Even if a professional agency is hired, Shopify would still likely be the preferred platform for the build. So the short version is: Squarespace for service businesses on a budget, Shopify for e-commerce, and professional support for long-term growth in either case.

Summary:

The recommendation varies by business type. For service-based businesses with limited budgets, Squarespace is recommended over Wix because it is more user-friendly and currently offers better SEO potential for small businesses. However, this is framed as a temporary starting point rather than the ideal permanent solution. For e-commerce businesses, Shopify is clearly recommended because it is designed for product sales, payments, and shipping workflows. The deeper message is that platform choice should match business goals, but businesses that want stronger long-term performance should still plan to bring in professional support when possible.