Question: Do you have an example of a client who did not have a call to action and why adding one mattered?

Answer:

Yes, and the answer given is that this kind of situation happens constantly. Many websites, surprisingly, still do not include a clear call to action at all. A call to action is the step you want the visitor to take next, such as “Call Now,” “Text Us,” “Message Us,” “Contact Us,” or “Get a Free Estimate.” Without that clear next step, people often leave the website and choose another business.

The speaker explains that there are many cases where clients came in with weak websites that lacked calls to action, along with other usability problems. Once strong CTA buttons were added—especially on mobile, where “Call Now” and “Text Now” buttons are extremely useful—the number of inquiries increased dramatically. Those improvements became even more measurable when linked with conversion tracking in advertising platforms like Google Ads.

What is especially important in this answer is that the improvement in inquiries was not dependent only on SEO. Simply making the website more usable and more action-oriented changed the results significantly. That shows how crucial calls to action are. A website can look decent, but if it does not guide visitors toward the next action, it will lose business.

Summary:

The answer uses real client experience to show how valuable call-to-action elements are. The speaker notes that many websites still lack clear prompts telling the visitor what to do next, and that this often leads users to leave without converting. By adding simple but direct CTAs such as “Call Now,” “Text Now,” or “Get a Quote,” especially in mobile-friendly positions, businesses can increase inquiries significantly. The answer also highlights that these gains are not solely tied to SEO—they can happen simply by improving the website’s usability and conversion structure. The broader lesson is that effective websites need to guide the visitor clearly, and strong calls to action are one of the most important tools for doing that.